You can optionally track when email recipients open your emails, and also track when they click on links in your emails.
To do this, start a MergeMail campaign. In the
Tracking section in the MergeMail pane on the right, you can choose to enable tracking for opens and/or clicks. When you send the campaign, MergeMail will automatically track opens and clicks for each recipient.
To see statistics about these, go to the MergeMail website, click on Campaigns, then choose your campaign.
You can also enable MergeMail's automatic UTM codes. If you're not familiar with UTM codes, they're a great way to track which email campaigns your website traffic is coming from. You can learn more about them here.
For more information, see our help documentation.